Four capabilities. One throughline.
Every role, every company, every project: making powerful technology accessible to the people who need to use it. AI is now woven through all of it.
Developer Experience & Onboarding
Developer portals, onboarding systems, API documentation, and technical content that eliminate friction between a developer's first contact and their first success. The difference between a product developers adopt and one they abandon is almost always the onboarding. Built from zero at Nutanix, LinearB, and Hazelcast.
Product Marketing
Launch strategy, positioning, competitive messaging, and release communications for developer-facing products. Technical depth and market narrative at the same time.
Developer Relations
Community programs, ecosystem events, conference speaking, and developer advocacy at scale. Ran Codegeist at Atlassian. Built Nutanix Dev Live. Spoke at DevRelCon.
Applied AI Systems
Workflow automation, content production pipelines, developer tooling, and operational AI agents built and deployed. AI as a daily multiplier for execution, not a talking point.
Strategic Impact
Programs, platforms, and published work that moved the needle — developer ecosystems built from zero, global hackathons, and industry-recognized thought leadership.
The Developer Marketing Essential Guide ↗
Authored two chapters in the definitive guide to developer marketing, published by SlashData. Covers developer program strategy, community building, and measuring developer marketing ROI.
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Codegeist Hackathon Program ↗
Ran Atlassian's global developer hackathon — Codegeist. Managed App Week developer marketing campaigns that drove measurable ROI in marketplace growth and ecosystem adoption.
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Built & Launched developer.nutanix.com → nutanix.dev ↗
Created Nutanix's entire developer ecosystem from scratch — portal, docs, API reference, labs, Twitch streaming channel, GitHub org (49+ repos), community strategy, and conference speaking program. The platform I built continues to serve developers today.
View →Developer Marketing Essential Guide — Chapters
Two chapters I authored in the SlashData-published guide to developer marketing. Free to download.
You have a complex system.
Someone needs to make it usable.
Developer platform launches. Broken onboarding. AI workflows that need to actually ship. These are the problems I solve.
You have infrastructure, APIs, or tooling that developers need to adopt. You need the portal, docs, onboarding system, and go-to-market strategy that make it actually happen.
Developers sign up but do not activate. The docs are incomplete, the onboarding is confusing, and the support queue is full of questions that should never have been asked.
You need AI woven into content production, developer tooling, or operational systems. Not a ChatGPT wrapper. Actual automation that ships and runs without babysitting.
Your product does something powerful but the positioning is muddy, the messaging is too technical, and no one outside engineering can explain what it actually does.
New product, new feature, new category. You need the full launch stack: narrative, release content, developer comms, video, and coordinated go-to-market execution.
No program, no community, no documentation. You need someone who has done it before and can move fast. Nutanix developer portal, gitStream docs, Hazelcast program: all started at zero.